How Retail Industry can Survive in the Online World

Digital storm is taking direct shot at demographics, economics and technology of retail industry. Demographically, millennial have become the largest consumer base because of its expectations and habits which retailers are accommodating slowly and steadily. Along with this mega demographic change, the physical economy of retail industry is shifting quickly, without damaging the bricks and … Continue reading How Retail Industry can Survive in the Online World

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Is Chat-commerce the next big thing for Marketers

Imagine a typical mobile conversation: A couple of friends quickly connect via chat to see if they can still make it to pub that night. To find out if tables are available, they leave their messaging app, open up their mobile browser or Zomato, and book the table; then return to their chat session to … Continue reading Is Chat-commerce the next big thing for Marketers